01 · Couple Swap
What if we changed the roles?
Two people. One decision. How far would you go — together?
Before. After. Become your X.
01 · Couple Swap
02 · Human Doll
I want to become a Human Doll.
The transformation is the hook. Her reason is the story.
03 · Reptile Man
I want to become a Reptile Man.
How far would you change your body to become the creature you see inside?
04 · Drag Queen
I want to become the queen I see inside.
The image creates the reveal. The reason turns it into a story.
05 · Cat Human
I want to reveal my feline self.
Instinct, independence and the identity she has never shown before.
The question behind every X
The strange part isn’t the idea. It’s the reason.
A transformation can stop the scroll in a second. The reason behind it is what makes us stay. BECOME X starts where the obvious question begins: Why this? Why now? What could change if the person in the mirror finally matched the person inside?
The image creates the question. The story earns the answer.
BECOME X
What is your X?
Your X might be a look, an alter ego, a different expression, a fantasy, a stage persona — or the version of yourself you have never shown anyone.
Your answerNo ready-made categories. Your X belongs to you.
Your reasonThe transformation matters because the story does.
Your possibilityOne honest question. Millions of possible answers.
One question. No ordinary answers.
Different people. Different reasons. A world of X that keeps expanding.
Cat Human
Instinct, elegance and the self beneath the surface.
Couple Swap
Two people. Two perspectives. One impossible exchange.
Human Doll
Precision, beauty and a living work of self-creation.
Manga
An original graphic persona brought into the real world.
Self-expression
Seeing yourself the way you have always felt.
Wolf Human
A powerful animal alter ego, still unmistakably human.
Concept visuals show possible directions for the format. They do not depict confirmed participants or completed transformations.
My Story
The transformation gets our attention. The story makes us care.
Every unforgettable X begins with a human reason: freedom, courage, identity, connection, reinvention — or something harder to name. We want to hear the moment your X first became real to you.
The journey
From one sentence to the first look.
Idea
You name the X nobody expects.
Story
We listen for the reason behind it.
Casting
The strongest stories move forward.
Process
The right creative path takes shape.
Reveal
You meet your X for the first time.
Reaction
The story continues with you and the community.
Producer Room
How are we going to do that?
Every extraordinary idea creates a real production question. The Producer Room is where imagination meets craft, responsibility and the limits we are willing to challenge.
The reveal
The first look changes everything.
The reveal is more than a before-and-after. It is the instant an idea becomes visible — and the person behind it decides what it truly means.
Casting
Your X starts here.
Tell us what you want to become — and why. We are looking for ideas impossible to ignore and stories worth caring about.
Applying is the first step only. It does not guarantee contact, participation, production or a transformation. Initial applications are open to adults aged 18+.
Please do not include medical records, identity documents or other sensitive personal data in this first application.
Follow the project
Not ready to step in? Stay close.
Follow the first stories, casting updates and reveals from the world of BECOME X.
The community
One question. Millions of answers.
Some answers are beautiful. Some are uncomfortable. Some sound impossible — until somebody says them out loud.
CatEach otherLiving dollMangaAnother expressionWolfRapperAlienMy real self
Your answer begins here
What is your X?
You already know the answer. Maybe this is the moment to say it.